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12 Brands That Point the Way in Hair Care

Hair care is enjoying much ‘more than a moment’ as sales climbed to new highs during the pandemic—and keep on rising.

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By: Jamie Matusow

Editor-in-Chief

Hair care—incorporating products from color formulas to scalp health to frizz taming to shampoo & conditioner—took off during the pandemic when salons were shuttered—and never looked back. Even now with openings, DIY at-home hair care continues to thrive.
 
According to Valuates Reports, the global Hair Care market size is projected to reach over $7 billion by 2027, up from nearly $5 billion in 2020, at a CAGR of 6.6% during 2021-2027.

Upscale Products Are Leading the Way

NielsenIQ studied the hair wash category and noted that the “premium” and “super-premium” segments of products in the hair care category helped drive most of its resounding growth—up $879 million in two years. Packaging that evokes a premium look and feel is what could catch shoppers’ attention, as they aim to treat themselves through beauty products.

Key Trends

As with many current cosmetic industry products, clean & natural and sustainable play a key role in development and targeted consumer interest.
 
As far as the prestige hair care market, Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—said, within the hair category, hairsprays, gels, mousses, and other styling products returned to growth in 2021, with hair-styling product sales up 45%, versus 2020. The hair-styling segment is expected to rise another 15% in 2022. According to new data in the Future of Hair Report from NPD, growth will continue through 2024. Sales in brick & mortar increased 75%. The NPD’s U.S. Hair Care 2021 data reported Olaplex No. 8 Bond Intense Moisture Mask as the big winner, generating over $10 million—followed by Redken, Biolage, Pureology and Living Proof.
 
In the slideshow above, we look at a selection of hair care products launched in the past 6 months:
 
For more on Hair Care, see BP’s Infographics.

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